Table of Contents
Administration
Put out literature
The entertainment business that deals with organizing and presenting live events.
Agents for booking
People who organize and oversee live music performances
Administration
Artist managers have the primary responsibility of managing artist careers day to day. The manager is closest to the artist. The manager should be available to handle all other aspects of the project that don’t involve the artistic side. The manager usually makes an agreement with both the artist and band. This includes details about what each party is to expect, what percentage they get from the artist’s income (usually 15-20%) and what happens in the event of a split.
Managers look after artist’s profit and expanses. They also regularly check that all contracts, royalties, and licenses are in order.
Management covers many areas, including music, business and road, tour, production, technical, as well as other areas. One manager for an artist may be one or more managers. Managers can cover different areas, such as music, business, road, tour, production, and technical.
Music lawyers are an integral part of artist management. They can be divided into two types: those who handle court cases and those who create agreements. The “courtroom lawyer” deals with copyright infringements as well as contract disputes. The “transactional lawyer” is responsible for all music-related contracts, such as those between an artist and a manager or producer; and contracts for licensing and registration.
Sponsorship and endorsement are often offered to major artists. These deals can be between two brands. The artist or band is the one that has to sign the contract, while the other brand represents the brand who will promote it. Sponsorships allow the brand to promote itself by reaching as many people possible. Artists will be sponsored for a fixed amount and they will also use their brand. It’s the same with endorsement. Depending on the artist’s audience, brands who work in the music business will give their products free of charge or at a reduced rate.
There are two types of record labels: independent and major. Majors can be described as four large companies that have taken over all other record labels over the years. These “big 4” include Sony BMG and Universal Music Group, EMI, Warner Music Group, and EMI.
Indie labels are independent record companies that are not tied to the “big four”. A major label can invest more money on your project than you could if you sign with them. This is the biggest benefit of indie labels. Indipendent label artists have more creative freedom and are more likely to believe in the project.
The organization of independent labels is different depending on their status. The business affairs and legal departments are responsible for the hierarchy of record labels. They oversee all contracts between artist and company. Together, they determine the terms of each artist’s contract. They are also responsible for all financial results and income.
The correct operation of a record label is also dependent on the following departments:
Artist and Product development department. This department oversees the band or artist’s career and planning. They also oversee the marketing plan and promotion. They are responsible for correcting, supporting and developing artist’s talents in a long-term perspective.
Slowly, this department is disappearing as labels are less interested in long-term planning and more focused on one product that can generate a quick and easy income. Some labels have changed the name of this department to “Product development department”.
The A&R Department. It is responsible for finding new talent and signing them. They work closely with signed artists to select the songs and coordinate the choice of recording studios and producers. This department connects the artist with all other departments on the label.
Promotion and New Media departments are responsible for ensuring that the artist is promoted and played on radio stations and other platforms like spotify, itunes, and internet radios. They monitor and manage artist’s social media accounts, as well as monitoring his posts and news. They promote and produce music videos and help to get them onto the Internet and TV.
The sales department is responsible for overseeing all sales. Both digitally and physically. An advance is given to an artist by the record label in order for them to record, produce and sell their album. The record label will recoup this advance by selling all rights for the album sales up to the full amount.
New strategies are being used by record labels to offer new deals, called “360 deals”. As technology continues to improve, records have lost their primary function. Now, the main market is live performances. Singles are more important than albums. The 360 deal is a sign that record labels are looking to expand their reach and take advantage of the current progress in the music business.
Music Publishing is the business of publishing.
Music is now easier and faster than ever. The music industry and music publishers have responded to these changes by licensing music for a variety of digital services.
Music publishers will deal with songwriters. The publisher will make a significant investment in the writer’s time, passion, and financial risk. He will register and protect the work. He will also make sure that royalties are collected.
Publishers can offer legal protection in court for artists who don’t have their own. The publisher typically commissions the work and registers it.
An arrangement can be used in many ways. You can play it on the radio, sell it, stream it, use it for visual purposes (this applies to films, TV and games adds, apps), or you can perform it live. Music sheets can also be sold.
Publishing is an expert in the field known as synchronization. Publishers also act as “music pluggers”, who are responsible for suggesting songs to songwriters, A&R reps, managers, and producers to be used in synchronization, performance, or studio recording. Publishers also have the ability to cover, remix and sample music.
If a composition was purchased, it will be copied. Accordingly, royalty payments must be made to the music creator. A song that an artist covers will only be granted the mechanical rights. The royalties for the “intellectual property” creator will continue to receive the royalties.
Even though it takes a lot of effort to administer a song or group, it is still possible. Two main situations involve a publisher. First, a writer who has written a song can decide to sell it to a publisher. If he does, he will be also the rights owner. Secondly, an artist might decide that he wants to hand the song over to a publisher to help him manage and administer the song. In either case, while the publisher will get a cut of the work, its author will not.
The Live Industry. This industry includes everything related to putting together a gig. The organization of professional performances involves many companies and people. However, the most important players in this sector are:
Booking agents are individuals or companies that help artists or bands organize their live performances. They are the link between the promoters and the artists. They supervise all other performers and ensure that equipment is in order. They determine the price of each ticket and coordinate with the manager and promoter.
Concert promoters are the people who work with the booking agents to secure artists for live performances or multiple performances at a fixed fee. He also looks for the venue and handles the marketing campaign related to the sale of tickets.
The art of merchandisers is an integral part of live performances. It’s also a source for great income for artists. The merchandise is designed to be sold at gigs to the fans by studying the target. It is possible to sell direct to customers, or the brand, by performing live.
Sponsors. Sponsors can often pay a substantial portion of the live gig’s budget. Sponsors are keen to promote and advertise their brand in order to reach a wider audience than they otherwise might be able to.
All of this is possible because of venues. Venues allow artists to reach their fans and get to know them better. Venues look for great acts and people who are willing to eat a lot.
The agent and tour manager supervise the promoter as they negotiate a contract with the venue.
They are usually responsible for managing large shows. However, they can also manage small and medium-sized tours. They manage the event’s logistics. The tour manager connects the artist with the agent, venue, promoters and label. They travel with bands and manage all aspects of the tour.
Lady Gaga, born Stefanijoanne Angelina Gerotta in New York on August 26, 1986, is a singer-performer who enjoyed an incredible career that spans over ten years. This is a shining example of an artist and brand that is simultaneously an artist. Lady Gaga has been a cultural, business and fashion phenomenon throughout her career.
Forbes estimates she makes 90 million annually, based on her three platinum albums, numerous tours that have been successful, and large endorsement deals. After three months under a contract with Def Jam Label, she was terminated. The label was an independent label and was not acquired by Universal until 2004. She was able to write songs with Rob Fusari, a producer and friend. There she signed a publishing agreement with Sony/ATV. Here she wrote songs for major pop artists like Britney Spears and Fergie.
Her solo and lady gaga careers began when Akon, a Sony singer and producer, discovered her vocal talents and convinced Sony that they should sign a Joint Venture contract with Interscope Records/KonLive Distribution.
A joint deal is when two major labels come together and share the responsibility of marketing, promoting and making records. Her debut album, “The Fame”, was released in 2008. Gaga’s debut album, “The Fame,” was released in 2008. Gaga worked with Troy Carter as her manager since 2007. However, the relationship ended in 2014. Gaga is now independent of Carter. Withoutmodel.com says Lady Gaga is an example of the 21st-century music industry’s new business model, the “360 deal,” in which all music companies receive a percentage of every artist’s revenue.